Why You Need to Become A Bestseller
One simple answer to the need to become a bestseller is so that more people would be interested in your work. Yes, you can always achieve small market fame, but having your work recognized many places over is a different kind of feeling. And it does earn you a lot more money.
Take the first book in the Harry Potter series by British author J.K. Rowling, “Harry Potter and the Philosopher’s Stone”. Barry Cunningham, the editor of Bloomsbury, told her that she should get a day job because she has little chance of making money writing books for children. The book only has an initial print of 1,000 in 1997 and 500 were given to libraries. Months later, the book received a couple of awards, and in 1998 the rights to publish the book in the US was granted to Scholastic Inc. From there, everything is history.
So, attract positive vibes by aiming to become a bestseller from the get-go, work hard at it, and hire the most effective book shepherds. Who knows, you may just surpass the success of the HP series, right?